Jason Wu Gets Casual and Inclusive for QVC
Photo Courtesy of Jason Wu
Jason Wu channels the casual side of himself through his upcoming collection for QVC called J Jason Wu. It is exclusive to QVC and with the launch on Wednesday on QVC.com and the QVC apps, J Jason Wu will offer 12 models, including mix-and-match staples such as jackets, sweaters and blouses as well as "everyday" overalls, hoodies and Clothes.True to the Wu-DNA, customer-specific prints and the unique fabric development are signatures in the collection. So versatility is such that outfits can be dressed well or badly.All items are offered in sizes 5X to XXS (32 to 0). This corresponds to the long-standing philosophy of QVC and its parent company Qurate Retail Inc. to take the fashion range into account. J Jason Wu prices range from $ 44 to $ 120, and an item is the same price regardless of its size.
QVC has been offering sizes from XXS to 3X for more than 30 years and is committed to offering all garments with 5X and regular, large or dainty inner seams. The custom-size market has become increasingly competitive and advocates inclusivity and body positivity. Gone are the days when plus sizes and small things were banished to the furthest corners of department stores and a handful of mediocre specialty chains and catalogs, and brands and retailers with modern, relevant imagery like Aerie, Universal Standard and Eloquii Target, J. Crew, Nike and Athleta are further expanding their range of sizes.Wu girl herself is known for democratic sizing and creating clothes that help women feel powerful and feminine. "People probably know me for more elegant, glamorous styles, but with QVC I wanted people to see the more casual side of me," Wu said Monday in an interview from Tulum, Mexico, a place he loves and from from which he creatively draws inspiration.J Jason Wu is definitely a lot looser than anything I've done before," said Wu. "Not only is it a different price than my other two collections, both of which are positioned at a luxury price, but it also gives a very different feel." It's not only inspired by my brand's DNA, but also by me. The collection includes a black hoodie with a satin back. People often see me in a hoodie. It's my uniform. It's fun translating my personal uniform into women's clothing. I do not have the option to do this in my other collections. "The debut J Jason Wu line is almost entirely separate, Wu said. "This is very important now that people are making a lot of Zoom calls. Separates are really versatile. There are over a dozen styles and everything is in at least three to four colors.I don't try to offer everything under the sun. I offer meaningful items. It is a product that is now worn, added Wu, quoting one of his favorite pieces from the collection, the artificial leather trench. He also called the "cozy" Knitwear and a double-sided knitted coat. "People should be able to shop in season. That is becoming more and more important."Wu, whose sophisticated design has been sold across the spectrum of stores from Target to Bergdorf Goodman, partnered with Eloquii on plus sizes two years ago. “That made me know how to make clothes that are designed for plus.
That's what I contributed to this collaboration with QVC. Jason has said designing plus sizes is no more difficult than other sizes. "It's just different proportions. He also said that oversized garments are no more expensive to make than other sizes, although more fabric is required. Prices can also be kept low for detailing and finishing. “We can do a lot with international sourcing. In the end, it's a completely different type of product, “with more subtle details from Wu's other collection. "We don't do prom dresses."Wu will make his QVC debut on Friday at 9 p.m. "It's very interesting. I actually speak to my client directly.
That has become a big topic this year on how to reach consumers directly.“In today's market it is important to be available to different customers around the world. I think playing at a luxury level and working with QVC to reach a much wider audience is very modern. I love it."He'll be out of his New York studio for the show on Friday. "I give the client a context of how and why I create. I will speak to a host from home. I am definitely not the most tech savvy and QVC has a lot of technical guidelines, but they are leaders in reaching people. Wu's presentation will be live and will immediately see a reaction from customers. People will call. Many will be watching on their app. We'll see how customers react to what I'm offering pretty quickly. I'm really excited about the prospect of reaching the next level of customer interaction. "
Jason has always been on our wish-list to work with people who can surprise and delight our customers and complete the range," Rachel Ungaro, Vice President and General Merchandise Manager of QVC and HSN, told WWD last week. "We noticed Jason's collaboration with Eloquii and we've been fortunate to have someone in common who brings us together."Ungaro said it took almost a year to realize J Jason Wu, but when they first sat down, "It felt right.There had to be a bond and a shared desire." Jason knows how to attract women of all sizes - that was one of the things I loved the most. He is very involved in this project. He is an artist. His prints are spectacular. He really wants the clothes to fit in a certain way, ”said Ungaro.Every item in the collection had to get their approval, she said, noting that Wu has been working with QVC's in-house design and sourcing teams and that a J Jason Wu collection is already in the works for the spring of 2021. Understanding his brand and understanding the QVC customer was very important, said Ungaro.
Wu wants it to be something very special to embody luxury with a nice sense of sophistication. Jason is very meticulous in the details and made sure that we can capture that. "For the spring 2021 J Jason Wu collection, which is under development, there will be a floral theme, a beautiful rose print and a ton of print mixes going forward, Wu said.J Jason Wu, said the designer, “has all of Jason Wu's DNA, even though the line stands on its own. I am not interested in repeating what I am doing. I don't want to duplicate my designs. Every project is something special to me. It's not about price or positioning. Each collection deserves my time and effort in the same way. I never just water something down that I've done. With every collection, Wu creates every season they choose a different place, regardless of whether it is a mood, a place or an inspiration.
Photo: Courtesy of Jason Wu
By: Kristen Glover
Social Media: kris_fashionista