Put ‘Black’ Back In ‘Black Friday’
For the majority of this pandemic, odds are that you’ve ordered something from Amazon. This surge in online shopping has increased Jeff Bezos’s wealth by nearly $48 BILLION (x).
Let’s discuss the ethics of shopping. I would like to have that conversation. Huge online fashion retailers like Amazon, ASOS, Shopbop etc. will be able to afford you things at a cheaper cost because they buy in bulk and don’t provide their workers with enough compensation. Nobody would blame you for trying to find the most cost-effective purchases available, but if you can afford to spend a little more money on smaller businesses, you should.
Let’s think about putting our money somewhere it can make a difference this holiday season. It’s important for us to remember that Black Lives STILL Matter. Support black-owned businesses today, tomorrow and every day because you CAN get quality products while also supporting minority groups. Shop these Black-owned fashion brands when you shop Black Friday.
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Asata Maisé focuses on ethical fashion consumption in the movement toward circular consumption so that clothes can be repurposed after its initial use. For Black Friday, they will be dropping their new Fall/Winter 2020 collection in collaboration with artist Caroline David. The collection features “necessary wardrobe staples” that exude nostalgic comfort. Follow @asata.maise on Instagram and check out their shop online.
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Fanm Mon is a brand that creates feminine pieces with a focus on floral embroidery. Pastel colors typically dominate the collections. For Black Friday, Fanm Mon will be offering shipping worldwide. Follow @fanmmon on Instagram and check out their shop online.
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The Folklore “serves as a cultural hub for contemporary brands, artists and creatives.” The brand sells unique, high-fashion designs that reflect the rich culture and diverse history of Africa. They carry exclusive stocks of garments from emerging African and diaspora designers for men and women. For Black Friday, they will be selling select products at 25% off. Follow @thefolklore on Instagram and check out their shop online.
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GALERIE.LA was founded by Dechel Mckillian, a stylist who has styled celebrities like Drake, Fergie, Nicki Minaj, Lil Wayne, Lionel Richie and The Black Eyed Peas. GALERIE.LA brings socially conscious fashion to the forefront of your online retail experience. The website gives you the innovative option to shop by sustainable category: ‘artisan,’ ‘eco-friendly,’ ‘recycled,’ ‘vegan,’ ‘local,’ and ‘ethical.’ They are currently running a huge end-of-season sale from now until Christmas. Follow @galeriela on Instagram and check out their shop online.
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House Of Aama is a clothing brand based in African roots illustrating the Black experience through design. Their garments manifest modern aesthetics with vintage prints. For Black Friday, you can use the code ‘FLASH30’ at checkout for 30% off of your purchase from November 27-November 29. Follow @houseofaama on Instagram and check out their shop online.
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Lisou is a London-based fashion brand that produces in-house silk design prints. The brand donates the proceeds from one piece per collection to helping young Africans with medical and educational needs. For Black Friday, they will be offering up to 30% off of select items. Get 10% off when you spend £250 with code BF10, 20% off when you spend £500 with code BF20, and 30% off when you spend £750 with code BF30. Follow @lisoulondon on Instagram and check out their shop online.
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Lola Ade is a jewelry brand that is made to pair with luxury or minimal looks. The pieces take inspiration from handmade artisanal creations and pay homage to traditional African culture. For Black Friday, they will be having sales up to 40% off. Follow @shoplolaade on Instagram and check out their shop online.
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Muehleder is a fashion-forward brand that creates structured garments typically designed in neoprene to create fashion that is quality comfort and retains durability. In order to reduce waste, Muehleder puts out fewer collections in an effort to focus on quality over quantity, and donates excess fabrics to design students. The brand has been worn by celebrities like Issa Rae, Normani, Ashley Tisdale, Cardi B and Zendaya. For Black Friday, they will be 25% off sitewide sale and all sale items will be 50% off. Follow @muehlederlabel on Instagram and check out their shop online.
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Nude Barre specializes in creating undergarments for women of all skin tones. The brand has 12 different shades of tights, bralettes, underwear and even face masks to choose from that best match your complexion. Earlier this week, they launched a bundle deal just in time for the holidays. Follow @nudebarre on Instagram and check out their shop online.
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Sai Sankoh draws inspiration from art to create bold colored designs. With the goal of empowering women worldwide, you can buy kaftans, tops, bottoms, jumpsuits, sets, dresses and silks in a variety of colors and prints. For Black Friday, they will be selling select products at 20% off. Follow @shopsaisankoh on Instagram and check out their shop online.
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Salone Monet is an all-inclusive shoe brand that allows consumers to choose from six different shades of heels in order to match their skin tone. The brand hand-dyes each pair of shoes in order to reduce waste and support local dyers. The shoes have been worn by the likes of Keke Palmer, Gabrielle Union and even Beyoncé Knowles. For Black Friday, they will be having 15% off sale.Follow @salonemonet on Instagram and check out their shop online.
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Shades Of Shades is a line of eyewear that produces unique styles of sunglasses in shades that match every skin tone. The sunglasses come in a variety of 14 shades to match different complexions. For Black Friday, Shades Of Shades will be offering free, same-day shipping from November 27-November 29. Follow @shadesofshadesofficial on Instagram and check out their shop online.
By: Ryán Salamo
Instagram: @astr0man74