Shopping Sustainable Fashion
In respect to a constant change in fashion trends and the decline in clothing prices, customers can be inclined to change their wardrobe more frequently with updated season trends and accessories. However, because of this there is an increase in production of different fabrics, non-recyclable or renewable resources and an increased disposal rate for these items. As of 2019 85% of all textiles are disposed of each year according to business insider. Though people are starting to recognize this change and lead towards more sustainable brands or ways to purchase clothing. Sustainable fashion is partially about making clothes, shoes and other accessories in a natural, environmentally and affordable way, however it is also about how it is used which leads to individual approaches and behavior. Fast fashion has become the most accessible and affordable ways to buy new clothes and popular trends, however the fast fashion industry has a large impact on our planet in negative ways. Currently the fashion industry is the second-largest consumer of water worldwide. To produce a single cotton shirt 700 gallons of water are needed, that’s enough water for eight cups a day for three and a half years for a single person.
In 2019 the UN launched the Alliance for Sustainable Fashion to help limit the amount of waste each year as well as reduce greenhouse gas emissions. Sustainable fashion has become more popular over the last couple of years, yet most people realize that being environmentally friendly can also be very expensive, however that is not the case with all sustainable brands. Some brands have been making affordable sustainable clothes their mission. Brands like H&M have switched to focus on sustainability and other brands like Pact, Glasson’s, Boody and Reformation Jeans are leaders in affordable sustainability. Many brands have started making the switch to a more sustainable future. I think it’s important for us the consumers to think the next time we want to purchase the new seasons trend and ask ourselves if there’s a sustainable alternative.
By: Willow K.